Over the last few months, I’ve felt a distance growing between who I am and what my blog is. I started strataflora almost three years ago, and since then, I’ve matured considerably as a designer and personally; it’s only natural. While I’ll always hold the strataflora alias close to my heart, it’s not allowing me the room to grow and expand in the ways I need.
Redesigning my blog has been on my to-do list forever, yet every time I start thinking about what my aesthetic looks like currently, the strataflora name doesn’t mesh. It’s been holding me back to a certain extent, and after much thought, I’m ready to shed the layers of the past and move into the present and future. I want to start posting about my personal and freelance projects on my blog, as well sharing more of my art. Of course there will still be inspiration posts, but I want to tailor them much more to what my style has evolved into. Basically, I want (and need) to put much more of ME out there! I don’t think I had that kind of confidence three years ago; it’s incredibly liberating to have become secure in my ability as a designer and have defined my personal aesthetic/taste, to a point where I want to share my creations with the world.
I’ve started thinking about my brand much more as a business rather than just a creative outlet, and I need for my blog to reflect that. With all that said…I just purchased www.amymoorestudio.com – I’m SUPER pumped to start working on my own branding! I’m hoping that by summer (June/July) I’ll be ready to launch my new blog at the aforementioned domain. You may have noticed that on Twitter and Instagram, I’ve changed my handle over to “amymoorestudio” …small steps! 
I can’t wait to share some of the process along the way with you all!
*On a side note, I realized I completely spaced on updating you guys about my pup, Oliver! Life has been a whirlwind lately, and while I know I tweeted about the results, I neglected to share them here – oops! GOOD NEWS!! He turned out to be fine – he has a kidney infection, which we are treating with antibiotics and specially formulated food. Why the vet couldn’t tell us that from the urine sample, and chose to throw out the C-word and “tumors”, along with insisting we do an ultrasound and other tests that amounted to about $1000 (OUCH!), we’ll never know. Still pretty pissed about that, but at least our baby is okay and we have peace of mind, which is what matters at the end of the day. Sheesh. Thanks again for all the kindness in regards to that ordeal – your thoughtful words made it much more bearable. Xoxo!
photo credit.
It’s no secret that I’m a coffee fiend – it’s an affordable and delicious indulgence that I look forward to every morning (okay, and afternoon usually too). We are going to have to get an espresso bar in our house at some point, and while I was looking around the net, I stumbled across this magnificent beauty! Are those geometric angles not stunning?! Not only does it produce the nectar of the gods, but it looks like a fantastic work of art while doing it!
